Elevating Travel & Leisure Brands
with High-Impact Creative
With over two decades of experience working with travel and leisure brands, we’ve refined and defined what it takes to stand out and capture audience attention online. From elevating brand positioning through exquisitely shot content to delivering personalised experiences, at THG Studios we understand the key drivers motivating consumers to spend.
At THG Studios, we help travel and leisure brands create, scale, and optimise compelling content that moves people - both emotionally and literally.


Our approach
Marketing that reacts at pace, with proven ROI
We help brands maximise marketing investment by delivering agile, high-performing content that adapts to seasonal trends, real-time demand, and last-minute booking behaviors.
Data-driven content and personalisation
From targeted digital campaigns to hyper-personalised storytelling, we create content that connects, ensuring brands engage the right audience, at the right moment, with the right message.
Harnessing influencers for authentic engagement
We tap into the power of creators and influencers through our partnership with THG Society, to deliver content that builds trust, drives bookings, and enhances the digital travel experience through genuine connection.
Scalable content that works across every channel
From social-first campaigns to in-destination digital experiences, we design content ecosystems that amplify reach and boost performance.
Creative that looks as good as a holiday feels
Travel marketing needs more than just scenic shots - it needs ideas that inspire action. Our team crafts bold, original, and culturally-relevant content that stands out in a crowded feed.
Sustainability messaging that tells the truth
We help brands authentically communicate sustainability efforts, ensuring messaging is credible, compelling, and aligns with evolving consumer expectations.
Our solutions
Innovative content creation
- 3D rendered environments – Transport customers anywhere in the world with immersive, fully customisable digital environments. From urban escapes to tropical getaways, we can create multiple styles and settings, all from a single production session.
- Virtual photography – No need for expensive location shoots. Using human or high-quality 3D models, we produce stunning, scalable ecommerce and marketing imagery, enabling rapid iterations of destination variants, activities, and experiences.
- Lifestyle videos and campaigns – Our advanced LED wall technology seamlessly blends virtual backdrops with real-world footage, reducing production time and costs while maintaining stunning visual quality.
Interactive experiences
- Virtual showrooms – Bring destinations and travel products to life with interactive, immersive digital showrooms, allowing customers to explore experiences before they book.
- Augmented Reality (AR) – Enable travelers to visualise their dream destinations from the comfort of their home, building excitement, confidence, and conversions.
Maximising ROI
With virtual production, a single digital asset can power multiple touchpoints - from social media and ecommerce to in-store displays - delivering significant cost efficiencies compared to traditional content production.


AI-powered travel marketing
The rapid rise of AI is transforming the travel industry, with 22% of travellers using AI for trip planning in 2024 - a 40% increase from the previous year.
At THG Studios, iLab serves as a hub for innovation, blending AI, AR/VR, Virtual Production, and automation to drive groundbreaking travel campaigns. AI enhances - not replaces - creativity.
Creative content on demand
AI-driven models generate high-quality visuals and content at scale.
Granular personalisation
Hyper-relevant content tailored to individual traveller preferences.
AI-powered campaign testing
Smarter, faster iterations of your campaigns, for optimised engagement.
Learn more
Why THG Studios
Whether you’re redefining your brand, launching a high-impact campaign, or crafting content that propels engagement, THG Studios has the strategic capabilities to take your brand to the next level.
Resources
Access our resource centre to gain valuable insights, tools, and guides to help you navigate the evolving ecommerce landscape.
Case studies
Explore how we’ve helped brands achieve remarkable success through end-to-end commerce solutions.