In a crowded market, ecommerce businesses must do all they can to stand out against the competition – brand authenticity is key to achieving it.

Discover why a genuine brand is essential for market differentiation here.

Garden of Life UK partnered with THG Studios to develop a versatile collection of visual artificial intelligence (AI)-influenced assets to be used across its online presence – a beautiful collection befitting the home of clean supplements.

A 2018 rebrand from Disney Store to ShopDisney saw the closure of many physical stores and a decrease in brand awareness and sales. In an effort to turn these figures around, the brand wanted to return to its magical and much loved 'Disney Store' roots, but without feeling too dated and nostalgic.

Winning Christmas had never been so important, or so difficult for a supermarket brand. Post-Covid Christmas cancellations, 2022 was a big year for the festive season. Expectations were at an all-time high, and the role for brands during Christmas-ad season had grown to new heights in the John Lewis era of powerful and moving festive storytelling creating social media buzz and anticipation.

As brands face rising media costs, increasing competition and rising customer indifference, marketing ROI is under increased pressure. Learn how brands and marketers can leverage their ecommerce presence to understand and improve their brand health in our whitepaper.

The marketing landscape is evolving rapidly, driven by shifting consumer behaviour, emerging channels, and the rise of AI. To stay competitive and profitable, brands must adapt to these changes. 

Discover the key trends shaping 2025.

Discover the latest food and drink trends in our inaugural issue of Form magazine.  

From expert insights to behind-the-scenes looks at our creative process, this quarterly publication is a must-read for industry professionals and food enthusiasts alike.

Join THG Ingenuity’s Head of Brand Performance, Joshua Pearce, and Chief Brand and Marketing Officer, Hannah Pym, to learn how to unlock your brand’s true health and refine your marketing mix with data-driven insights.