The hypnotic glow of a screen, the almost involuntary flick of a thumb, scrolling until something, in a fleeting moment, breaks the pattern. This is the moment every marketer lives for – the “thumb-stop”. For years, achieving this digital pause has been the holy grail in the battle for eyeballs. Now, we’re deep into the ‘attention recession’ an era defined by an overwhelming flood of content, sophisticated consumer filters and genuine digital fatigue. In this landscape, where true focus is the scarcest resource, simply stopping a thumb is a critical first step in audience engagement, but far from the finish line. 

The landscape of content creation is undergoing a profound transformation. As brands navigate an increasingly digital and immersive world, the demand for captivating, high-quality content continues to soar.  

Why Visual Brand Distinction Matters — In Store and Online 

In today's crowded food & beverage market, standing out is no longer just about packaging on shelf, it’s about content that connects attention both in store and on social feeds.

Garden of Life UK partnered with THG Studios to develop a versatile collection of visual artificial intelligence (AI)-influenced assets to be used across its online presence – a beautiful collection befitting the home of clean supplements.

A 2018 rebrand from Disney Store to ShopDisney saw the closure of many physical stores and a decrease in brand awareness and sales. In an effort to turn these figures around, the brand wanted to return to its magical and much loved 'Disney Store' roots, but without feeling too dated and nostalgic.

Winning Christmas had never been so important, or so difficult for a supermarket brand. Post-Covid Christmas cancellations, 2022 was a big year for the festive season. Expectations were at an all-time high, and the role for brands during Christmas-ad season had grown to new heights in the John Lewis era of powerful and moving festive storytelling creating social media buzz and anticipation.