Case Studies
Payment Partner of Choice: Clearpay x LOOKFANTASTIC
Read our case study to discover how we achieved measurable results and grew market share with Clearpay.
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Retail Media Networks
Transform ecommerce traffic into high-margin revenue.
THG Commerce empowers retailers to monetise their audience through a data-driven retail media platform. By combining first-party data with a best-in-class tech stack, the solution unlocks untapped inventory and drives incremental revenue beyond traditional trade agreements.
From innovative onsite strategies, such as the market-first digital ‘gift with purchase’, to data-driven offsite campaigns, THG Commerce’s retail media solution delivers maximum return potential while enhancing the customer experience.
Strategic Implementation
THG Commerce audits current capabilities to identify key opportunities, defining a tailored retail media strategy that maximises commercial potential. The approach focuses on driving incremental revenue, while simultaneously establishing the scalable technology foundation required for long-term growth.
Supporting the entire lifecycle, from strategic planning and technical integrations to campaign management and ongoing optimisation, the solution ensures a seamless transition into a high-yield media operation.
A Shared Growth Partnership
Operating on a shared-success model, THG Commerce aligns incentives fully with partner growth.
This approach provides the immediate resources, technology, and expertise required to transform media operations, minimising upfront risk while maximising long-term ROI.
Integrated Expertise
The solution functions as a seamless extension of your internal team.
THG Commerce integrates fully with existing processes and systems, ensuring collaboration remains efficient, transparent and aligned with broader business goals.
Technology and Demand Generation
Deploy a robust, proprietary technology stack immediately.
THG Commerce provides the infrastructure and connects retailers with a network of active brand advertisers ready to activate on digital assets instantly.
Aligned Incentives
Drive performance through a revenue-sharing model.
Success is directly tied to the commercial growth of the retail media network, ensuring a relentless focus on optimisation and results.
Designed for Scale
Unlike legacy providers built solely for established giants, this solution supports retailers at pivotal growth stages.
THG Commerce helps scaling businesses harness new revenue streams and capitalise on digital potential without the inertia of traditional systems.
Testimonials
Supporting LOOKFANTASTIC:
“Partnering with THG Commerce has been a game-changer for LOOKFANTASTIC. Their exceptional support and expertise have accelerated our retail media growth, unlocking new revenue streams—particularly from non-endemic advertisers—and helping us lay the groundwork for a scalable, future-ready media network. What sets Ingenuity apart is how seamlessly they've integrated with our internal teams, acting as true collaborators rather than just service providers. Their innovation and infrastructure haven’t just empowered LOOKFANTASTIC—they’ve strengthened THG Beauty’s wider ability to deliver outstanding performance for brand partners across the board. We’re excited to continue building on this momentum together.”
Rachel Moss, Retail Media Director, LOOKFANTASTIC, Cult Beauty & Dermstore
Our Partnership with Criteo:
“We are delighted to collaborate with THG Commerce through this new partnership, bringing cutting edge commerce solutions to its portfolio of clients. By providing the technology and expertise required for commerce media activation across the full breadth of our solutions, we’re excited to support THG Ingenuity in driving continued revenue growth for its retailers and brands alike.”
Nicole Kivel, Managing Director, UK at Criteo
Case Studies
Case Studies
Driving Customer Acquisition Through Gift-with-Purchase: grüum x LOOKFANTASTIC
Explore our case study on our powerful gift-with-purchase campaign for health and beauty brand grüum.
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Case Studies
Uncovering Cross-Brand Synergy: Beer52 x Myprotein
Explore our seasonal campaign aimed at acquiring new customers and uncovering cross-brand synergy between Beer52 and Myprotein's respective audiences.
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Ready to take your brand to
new heights?
Get in touch to discover how THG Commerce’s retail media solution can drive your business growth
and deliver unmatched commercial success.
FAQs
What is Retail Media?
Retail media refers to advertising placed within a retailer’s ecommerce ecosystem.
Leveraging first-party transaction data, it allows brands to target high-intent shoppers at the precise moment of purchase, ensuring maximum relevance and conversion. For retailers, this practice monetises digital footfall, transforming ecommerce traffic into a high-margin revenue stream beyond standard product sales.
What is a Retail Media Network?
A Retail Media Network (RMN) is the technology infrastructure and operational division established by a retailer to manage and sell advertising inventory.
It functions similarly to a media publisher, enabling brands to purchase ad placements across the retailer’s owned properties (onsite) and external platforms (offsite). The network uses proprietary audience data to deliver targeted campaigns, closing the loop between ad spend and actual sales performance.