Virtual Production
No more chasing golden hour...
In today’s fast-moving content landscape, both production crews and brand marketers face the same relentless pressure: create more standout content, in less time, with tighter budgets. Traditional shoots often drain resources with location logistics, travel, weather delays, or repeated set builds while brand teams feel the squeeze of needing fresh, differentiated assets that cut through a crowded marketplace.
Virtual production solves both challenges, bringing cinematic creativity and real-time flexibility into one space. It empowers production teams with cutting-edge technology that reduces inefficiencies, while giving marketers the ability to craft bold, immersive storytelling that ensures your brand shines brighter than the competition.
What is Virtual Production?
A cutting-edge creative solution, blending live action with real-time 3D environments, allowing your campaigns to span seasons, locations and event worlds, all from a single studio.
The Ultimate Creative Playground
Built for brands with big ambitions our world-class Virtual Production studio is used by global consumer brands to create cinematic, scalable content in real-time. We’ve built an environment where directors, DOPs and creatives can dream big and execute instantly.
Inside our state-of-the-art virtual production studios merge live-action and real‑time 3D environments to give you cinematic control. Designed to scale from wide-open, dramatic shoots to intimate product close-ups, our facilities offer three tiers of capability, designed to meet every production need, from large-scale video productions to intimate photography sessions.
Elevate, Expand, Engage
Imagine launching your campaign in multiple locations - Tokyo at noon, the Sahara at sunset, or outer space - all captured in a single studio. That’s the creative freedom virtual production unlocks. By blending physical and digital elements in real time, you get television-quality visuals with unmatched agility and quality.
Here’s what it Virtual Production offers your brand:
- Seamless storytelling across seasons and settings – Create dynamic backdrops, shifting light, weather, or landscapes to instantly match your story, without travel or reshoots.
- Faster, leaner production - Real-time visual editing and fewer logistical roadblocks enabling brands to deliver high-impact content with up to 50% faster production time and 40% cost savings versus traditional shoots
- Unmatched creative consistency - Maintain cohesive, on‑brief visuals across campaigns and channels, while further amplifying production with AI tools for ideation and asset generation.
Virtual production doesn’t just streamline your process, it elevates your storytelling, maximises your budget, and keeping your brand visually compelling and consistently on message.
Tier 1
LED Wall with Static Imagery/Video Playback (Non-Interactive)
What it is:
Preloaded images or video loops played back on the LED wall, just load it up tweak balance and you’re good to go.
Example:
Backgrounds for product shots or interviews, like a Paris skyline behind a perfume bottle.
Typical Crew Requirements:
Director: 1
DoP: 1
1st AC: 1
Gaffer/Lighting Technician: 1-2
Playback Operator: 1 (simple video playback)
Producer: 1
Timeframe:
Pre-production setup: 0.5-3 days
Shoot: 0.5-2 days
Tier 2
Hybrid Approach (Real-Time Environment, No Camera Tracking)
What it is:
Real-time Unreal Engine environments played back on LED walls. Adjustments in lighting, weather systems. No camera tracking, limited or no parallax with camera movements.
Example:
Filming fashion or lifestyle segments where real-time sunlight adjustments create ideal conditions throughout the day. Product demonstrations needing dynamic background effects.
Typical Crew Requirements:
Director: 1
DoP: 1
1st AC: 1
Virtual Production Supervisor: 1
Gaffer/DMX specialist: 1-2
VFX/Virtual Environment Technician: 1
Mo-sys Camera Tracking specialist: 1
Producer: 1
Timeframe:
Pre-production: 1-4 days
Shoot: 1-3 days
Tier 3
Full Virtual Production (Tracked Camera System)
What it is:
Real-time environment with complete camera tracking integration, ensuring natural parallax and depth. Uses Mo-Sys StarTracker system for camera tracking.
Example:
High-end advertising or cinematic shoots
Typical Crew Requirements:
Director: 1
DoP:
1 1st AC:
1 Virtual Production Supervisor:
1 (technical/creative oversight)
VFX/Virtual Environment Technician: 1
Mo-sys Camera Tracking specialist: 1
Gaffer/Lighting Technician/DMX Specialist: 2-3
Virtual Art Department (VAD): 1 (scene/assets management)
Producer: 1 Production Assistant: 1
Timeframe:
Pre-production: 3-7 days
Shoot: 1-5 days