Today’s consumers demand a seamless, unified experience across all touchpoints, whether shopping online, in-store, or via mobile apps. Meeting these expectations is the key to securing lasting customer loyalty and maximising lifetime value.
THG Commerce makes true omnichannel ecommerce a reality. Offering a connected ecosystem that bridges the gap between digital and physical environments, the solution is powered by real-time data and loyalty-driven insights. This infrastructure empowers brands to deliver smarter, hyper-personalised journeys that drive revenue at every interaction.
THG Commerce removes the barriers between channels, creating a single, real-time view of the customer and inventory. By unifying data and operations, the omnichannel ecommerce solution transforms fragmented interactions into a cohesive growth engine.
Synchronise online and offline worlds. The omnichannel ecommerce platform integrates directly with physical Point of Sale (POS) systems to ensure total synchronisation across both digital and physical channels.
In real-time, customer accounts, transaction histories, and loyalty rewards are coordinated, delivering a frictionless shopping experience regardless of entry point.
Leveraging granular data insights and AI-driven analytics, the strategy drives hyper-personalised communications and offers that follow the customer wherever they shop. Whether browsing online or purchasing in-store, the brand experience remains consistent, relevant, and engaging.
A seamless omnichannel customer experience is the foundation of stronger loyalty. By integrating multiple channels into a single, fluid journey, brands build the trust required to foster long-term relationships and significantly increase Customer Lifetime Value (CLV).
Omnichannel success requires more than just connecting channels; it demands continuous optimisation based on behaviour. The solution utilises robust data loops to refine the customer journey, ensuring maximum engagement and satisfaction across the entire brand ecosystem.
LOOKFANTASTIC partnered with THG Commerce to launch a new retail concept in Altrincham, creating an elevated beauty destination that seamlessly merges the convenience of online shopping with the tactile, personalised experience of a physical store.
The results so far:
Case Studies
Following a rapid 10-week site migration to THG Ingenuity's complete ecommerce platform, Cult Beauty saw a significant rise in average order value, a 30% jump in conversion rates, and faster page load times.
The beauty retailer’s new digital platform proved its mettle during the high-pressure Black Friday sales, effortlessly handling a massive influx of customers.
Curious to see how THG Ingenuity could fuel your brand’s growth? Explore the infographic below.
Case Studies
In 2020, premium skincare brand ELEMIS partnered with THG Ingenuity to rapidly scale its DTC expansion. The result? A five-year digital roadmap delivered in just 10 months, with 16 sites launched across Europe and APAC.
Key highlights include:
10
months to deliver a 5-year expansion plan
16
international sites launched
132,000
new customers acquired across EU markets
Contact us today to see how THG Commerce can help you deliver a unified and personalised customer journey.
Omnichannel marketing is a customer-centric strategy that unifies messaging, branding, and user experience across all communication channels: online, in-store, social media, and mobile.
Unlike siloed campaigns, this approach ensures that every interaction is connected. The goal is to provide a seamless, consistent brand narrative that guides the customer through the conversion funnel, regardless of where the engagement initially begins or ends.
Omnichannel ecommerce refers to the unification of sales and operations across all digital and physical touchpoints. It connects front-end storefronts, marketplaces, and social channels with back-end inventory and order management systems (OMS).
This infrastructure enables fluid purchasing options, such as Buy Online, Pick Up In-Store (BOPIS), Click and Collect, and Ship-from-Store, ensuring real-time inventory is visible and accessible to customers anywhere.
The core difference lies in integration. Multichannel ecommerce focuses on maximising reach by adding distinct channels (such as websites, physical stores, and marketplaces) that often operate in silos with separate inventories and strategies.
In contrast, omnichannel ecommerce connects these channels into a single, synchronised ecosystem. It places the customer at the centre, ensuring data, inventory, and cart information flow freely between touchpoints to create a frictionless experience.
Adopting an omnichannel ecommerce strategy approach delivers measurable commercial impact. By removing friction, brands typically see higher conversion rates and increased Customer Lifetime Value (CLV), as shoppers who engage across multiple channels tend to spend significantly more than single-channel customers.
Additionally, unified data collection provides richer insights into consumer behaviour, enabling hyper-personalised retention strategies that can help to drive long-term loyalty and reduce acquisition costs.
