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Automation and Optimization

Smarter Fulfillment, Powered by Real-World Expertise.

Power your growth with warehouse automation solutions designed, proven, and operated by the experts who run them at global scale every day. We deploy the same AutoStore, Geek+, and Libiao robotics in our own fulfillment centers that we use to drive industry-leading performance for our partners.  

An AutoStore robot moving across a grid in a THG warehouse

The Operator’s Advantage: We Are Your Partner, Not Just a Provider  

Choosing the right automation partner is critical. You need a provider that has lived your challenges and solved them. As the only automation distributor that is also an active end-user of this technology at a global scale, we offer more than just hardware. We provide a proven playbook for success.

Key Benefits

De-Risk Your Investment

With over $70 million invested in our own automation, we’ve perfected implementation. You bypass the costly trial-and-error phrase.  

Accelerate Your Go-Live

Our in-house project teams manage the entire implementation, from infrastructure and software to commissioning, ensuring a seamless transition to an automated facility.  

Unlock Proven Efficiency

The strategies and proprietary technology we deploy for you are the same ones we used to achieve a 25% performance uplift in our own facilities.  

A wide shot of AutoStore robots operating in a THG distribution centre

Warehouse Automation Solutions That Scale With You 

Whether you are automating your first fulfillment center or optimizing a global network, we design bespoke robotic fulfillment solutions tailored to your unique operational needs. As a distributor for AutoStore and Libiao robotics, and a partner for Geek+ we have the technology to solve your specific fulfillment challenges.  

Robot automation and shelves of Coco Cola cans

Maximize Your Space, Multiply Your Throughput  

AutoStore’s cutting-edge automated storage and retrival system (AS/RS) uses up to 75% less space than traditional shelving. Our autonomous robots navigate a high-density grid to deliver unrivaled storage capacity and picking speeds. We are not just an AutoStore distributor; we operate the world’s highest output D2C AutoStore facility.  

  • 99.99% sort accuracy with Libiao Robotics
  • Batch pick up to 388 shipments with Geek+ AMRs 
THG Fulfil warehouse

Introducing Robots as a Service (RaaS): World-Class Automation Without the CapEx 

Our innovative RaaS model makes cutting-edge ecommerce robotics accessible to more brands than ever. For a flexible monthly fee, you get a complete automation solution, allowing you to improve efficiency and scale your operations without the high upfront capital expenditure.  

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Continuously Optimized by Our Proprietary Voyager WCS 

The hardware is only half the story. The true power of our solutions comes from our proprietary Warehouse Control System (WCS), Voyager. We’ve invested millions of development hours to create software that pushes our systems beyond their standard specifications, continuously optimizing everything from putaway logic and SKU placement to robot routing and pick strategies. Every decision is driven by data to deliver peak performance.  

More from THG Fulfil

THG Fulfil distribution center

Why THG Fulfil

We create seamless customer experiences that drive brand growth, loyalty and impact. Turning ecommerce fulfillment into your competitive edge.

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Reports

Unlock insights, tools and strategies to streamline fulfillment and scale more efficiently in today’s fast-moving ecommerce landscape.

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Case Studies

Discover how brands like Holland & Barrett, Cult Beauty, Biossance, and Dermstore scale faster with THG Fulfil.

Turn Your Fulfillment into a Competitive Edge  

We are the operational backbone for some of the world’s fastest-growing brands. Backed by 20 years of experience, we provide more than third-party logistics; we deliver a seamless, end-to-end fulfillment ecosystem engineered for growth.