Creative Innovation and
Generative AI
We embrace new technologies to transform how we work and create, with brands who are ready to embrace change and shape the future of creativity.
Virtual production and AI provide unparalleled flexibility and efficiency coupled with breathtaking visuals, empowering creators to push the boundaries of storytelling like never before. By blending real-time CGI, AI imagery and cutting-edge camera tracking, brands can eliminate the constraints of traditional production methods, reducing costly reshoots, travel, and logistical challenges.
Our innovative approach not only enhances creative possibilities but also streamlines workflows, ensuring that every moment on set is maximised to deliver impact.
Virtual production
Virtual production isn’t just an evolution, it’s a revolutionary leap in storytelling, transforming the way narratives come to life. At the core of our studio is a cutting-edge 10x4m ROE 2.6 pitch LED screen, driven by Unreal Engine and precision camera tracking. Our technology enables complete control over every scene, backdrop, and lighting condition, ensuring seamless, hyper-realistic integration.
Generative AI
From concept development to final execution, our team combines technical knowledge with artistic vision to produce work that is both innovative and effective. Whether it’s automating processes, generating original ideas, or creating immersive digital experiences, we ensure that AI enhances – not replaces – the human touch that makes great design truly resonate.
Unlock your brand’s full potential
Whether you’re redefining your brand, launching a high-impact campaign, or crafting content that propels engagement, THG Studios has the innovative technology to take your brand to the next level. Ready to elevate your creative experience?