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Evaluating Your Commerce Needs vs Marketplace Capabilities: Where to Play and How to Win

The path to global growth is now paved with marketplaces, but not all lead to profit. A scattergun approach is a recipe for failure; strategic selection is paramount. This article provides the framework for aligning your brand's unique needs with the right platform capabilities, ensuring your expansion is both powerful and profitable.

Reading time: 2 min read Published: October 31, 2025
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Blogs

Mastering Peak Trading: THG Ingenuity’s Approach to Platform Stability

During peak trading, the line between record revenue and a damaged reputation is measured in just milliseconds. Flawless technical performance isn't a luxury; it's the foundation of success. This article details THG Ingenuity's proven engineering strategy, from rigorous load testing to real-time security, ensuring our partners conquer their critical moments.

Reading time: 2 min read Published: October 30, 2025
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Blogs

Beyond the Hype: Five Ways AI Is Unlocking Ecommerce Revenue for Retail & FMCG Brands

Is your brand truly capitalizing on the power of AI? Go beyond the buzzwords and discover five practical, actionable ways AI is already driving significant ecommerce revenue for retail and FMCG leaders. From hyper-personalization to predictive analytics, learn how to unlock your brand's full potential and secure a competitive edge.

Author: Richard Ward Reading time: 3 min read Published: August 27, 2025
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Blogs

The Secret to Mastering Marketplaces: Navigating Amazon, TikTok, and Beyond

During peak trading, the line between record revenue and a damaged reputation is measured in just milliseconds. Flawless technical performance isn't a luxury; it's the foundation of success. This article details THG Ingenuity's proven engineering strategy, from rigorous load testing to real-time security, ensuring our partners conquer their critical moments. 

Reading time: 2 min read Published: August 20, 2025
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Blogs

The Future Of Retail: Why Your Brand Needs TikTok Shop

With the UK social commerce market set to hit £16 billion by 2028, ignoring platforms like TikTok Shop is no longer an option. It's a proven engine for discovery and conversion, where 68% of users are open to making in-app purchases. Ready to tap into this massive revenue stream?

Author: Richard Ward Reading time: 3 min read Published: August 13, 2025
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Blogs

Does Your Website Still Matter in a Social Commerce Era?

With the explosive growth of platforms like TikTok Shop, where in-app purchases are redefining the customer journey, many brands are asking a critical question: is a dedicated website still relevant? This article explores the evolving role of your digital storefront in the age of social commerce, examining how to strategically balance immediate, impulse-driven sales with long-term brand building and customer loyalty. Discover why the answer isn’t about choosing one over the other, but about creating a powerful, integrated digital ecosystem.

Author: Richard Ward Reading time: 3 min read Published: August 6, 2025
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Blogs

From Click to Convert: How a Simplified Customer Journey Fuels Brand Growth

In today's competitive market, a complex customer journey loses revenue. Brands that thrive understand that simplification is the key. It’s not just about better service—it's a direct catalyst for profitable growth. Here’s how to simplify the path from click to convert and win loyal customers.

Author: Richard Ward Reading time: 5 min read Published: July 23, 2025
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Blogs

The Four Channels That Can Make or Break Your Brand in 2025

In a chaotic mix of platforms and shifting expectations, relying on a single channel is a recipe for failure. We've identified the four critical channels that will make or break your brand's growth. Discover the new model for ecommerce success.

Author: Richard Ward Reading time: 3 min read Published: July 16, 2025
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Blogs

Commerce Spotlight with Lucy Gorman, CEO THG Beauty

Hear from THG Beauty's CEO, Lucy Gorman, about how high-growth beauty brands can navigate the challenges of the modern beauty industry and unlock new opportunities for profitable, long-term growth.

Published: September 24, 2024
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Blogs

Discovering Synergies Amongst Paradoxes: Findings from The Future of Commerce 2023

Across two days, THG Ingenuity was joined on stage by thought leaders, brand owners and cutting-edge innovators to explore the dynamic landscape of commerce and unveil the transformative opportunities that lie ahead.  

This was The Future of Commerce 2023.

Author: Catz Thompson Reading time: 6 min read Published: October 4, 2023
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