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Social Commerce

Aquire Customers Where They Scroll: The TikTok Shop Advantage

TikTok Shop is a pivotal social media platform for driving customer acquisition and incremental revenue. As an official TikTok Shop partner, THG Commerce provides the end-to-end infrastructure required to scale performance in this rapid-growth environment.

With approximately 40% of users purchasing directly after discovery, the platform shortens the path to purchase. By enabling consumers to transact without leaving the app, the solution eliminates friction and maximises conversion. 

From seamless API integration and shop management to influencer partnerships and global fulfilment, this unified approach ensures that high-intent traffic translates into measurable commercial growth.

Book a TikTok Shop Consultation

Tap into the power of TikTok Shop to grow your brand through social commerce. Reach new customers where they scroll and turn engagement into conversions. Start driving customer acquisition and incremental revenue with a seamless TikTok shopping experience today.

Core Offerings

THG Commerce unifies digital and physical touchpoints to deliver a consistent, connected customer journey. 

By leveraging advanced insights and analytics, the solution enables targeted, personalised social commerce marketing across every interaction, fostering long-lasting customer loyalty and driving deeper engagement to ensure that social discovery translates into sustainable, long-term commercial growth.

Live Shopping

Maximise the impact of live commerce with fully managed, end-to-end support. 

Covering the entire production lifecycle, including host recruitment, creative scripting, and scheduling, THG Commerce drives real-time audience engagement and provides detailed post-event performance insights to ensure continuous optimisation and commercial return.

Organic Social

Build brand authority with a proactive, social-first strategy. 

The service encompasses expert content consultation, production, and community management. 

By leveraging social commerce trend analysis and agile, reactive posting, brands can capitalise on cultural moments to drive deeper engagement.

Affiliate and Influencer Management

Optimise campaign performance with end-to-end affiliate and influencer management. 

Leveraging the proprietary platform, Society, the service covers talent sourcing, recruitment, and incentive strategy. 

Comprehensive creative direction and product sampling ensure every partnership delivers authentic engagement and commercial impact.

Paid Media

Scale reach through precision-engineered TikTok Shop campaigns. 

By strategically leveraging Spark Ads to amplify owned, affiliate, and influencer content, the solution drives high-intent traffic to significantly increase visibility and elevate brand awareness across the platform.

Want to Create a Seamless, Social Commerce Experience for Your Customers

Reach out to THG Commerce today and explore how your brand can sell on TikTok Shop.