Since its acquisition by THG in 2011, Myprotein has gone from strength to strength.

From becoming the #1 online sports nutrition brand in the world in 2016 to hitting £500 million in revenue in 2019, Myprotein has achieved some significant milestones in its history.

But this growth isn’t passive – it's driven by constant innovation and guided by a constant eye to the future.

As such, this means embracing new ways of connecting with consumers, getting products to the places where customers actually shop.

For Myprotein, that meant exploring social commerce and marketplaces. Here’s how they did it. 

The challenges

There has been a noticeable shift over the past decade in consumer behavior and the channels they choose to make purchases on.

Online shopping is nothing new and is an established foundation of any brand’s commerce strategy. But as new technologies come to the fore and consumer behaviors change, brands and shoppers alike are adopting new ecommerce channels.

Social commerce and marketplaces are two key examples of this.

These channels have grown significantly over the last few years, delivering benefits including greater personalization, live shopping events and influencer marketing, and omnichannel integration, diversified offerings and increased accessibility for smaller enterprises, respectively.

THG’s own health and sports nutrition brand Myprotein had already established itself across a range of channels, including high street retail.

But Myprotein wanted to expand into social commerce and marketplaces with purpose, establishing a solid presence in these channels that provided greater access to customers in the places they increasingly choose to shop.

The solutions

To address this, THG Commerce created the marketplace management service (MMS), an end-to-end solution that allows THG’s Group brands and THG Commerce clients to sell their inventory across a range of social commerce and marketplace channels.

MMS allows brands to manage the full seller lifecycle from product listing and inventory management to dispatch, returns, compliance and financial reconciliation.

Leveraging both our in-house direct integrations and integrations with aggregation partners we can provide access to over 300+ marketplaces and social commerce channels across the globe. 

The results

Myprotein’s leveraging of the MMS solution resulted in an extensive presence across a range of marketplaces and social commerce channels.

The fitness and nutrition brand’s products feature across a number of marketplaces. In social commerce too, Myprotein has embraced TikTok Shop, leveraging its informative fitness-related content to drive sales of nutrition products.

Since Myprotein adopted the MMS solution it has been able to sell 350,000 additional orders.