When striving for customer-centric success, creating a customer journey map is an effective strategy to implement.

Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.

60% of consumers are driven to purchase through a fear of missing out, and brands are capitalizing on this by incorporating brand collaborations and limited-edition products into their go-to-market strategy.

Explore just how such initiatives can impact brand awareness and performance here.

In the FMCG industry, compliance is key. But in a changing regulatory landscape, how can FMCG brands stay ahead?

Learn how to achieve global regulatory compliance in our guide.

Personalized bundles, frictionless journey and targeted campaigns fueled Klean Athlete's explosive DTC success. Partnering for global reach, they reduced costs and expanded across Europe.

Learn their winning formula in this case study.

Myprotein conquered Japan in six years, becoming the #1 foreign sports nutrition brand. Leveraging data, they created flavors Japanese consumers loved, boosting sales and customer engagement.

Discover their secrets to cultural adaptation and international success in this case study.

THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.

This infographic explores how FMCG brands can win with DTC, inspired by Coca-Cola's success. 

This infographic explores how you can reach new audiences, drive conversions, and build a community on one of the world's most engaging platforms – TikTok – through TikTok Shop. 

Explore how Myprotein, a British sports nutrition brand, conquered the Japanese market in just six years and became the #1 foreign brand in the category. Learn their secrets to cultural adaptation and international success here.

Boost your FMCG brand with DTC. This webinar reveals why DTC is essential, how it goes beyond sales (think stronger loyalty and data!), and features Coca-Cola's DTC experience. Learn how to implement DTC with expert guidance & actionable tips in this webinar. 

From its origins in gyms to achieving global dominance, this webinar unveils the inspiring story of Myprotein's transformation as told by Neil Mistry, CEO of Myprotein, and Ross Sewley, Global Brand Director of Myprotein.

In the rapidly evolving landscape of global FMCG brands, the role of direct-to-consumer has taken center stage. Accelerated by the pandemic, there's an increased focus of the companies' digital strategy to ensure consumers can get all their daily products delivered directly to their door, hassle free.