Resource Type: Reports
Tag: Beauty
Tag: FMCG
WHITEPAPER
This Is How Beauty & FMCG Brands Can Use Ecommerce to Understand and Grow Their Brand Health
As brands face rising media costs, increasing competition and rising customer indifference, marketing ROI is under increased pressure. Learn how brands and marketers can leverage their ecommerce presence to understand and improve their brand health in our whitepaper.
Resource Type: Reports
WHITEPAPER
This Is How Beauty & FMCG Brands Can Use Ecommerce to Understand and Grow Their Brand Health
As brands face rising media costs, increasing competition and rising customer indifference, marketing ROI is under increased pressure. Learn how brands and marketers can leverage their ecommerce presence to understand and improve their brand health in our whitepaper.
The role of direct-to-consumer (DTC) pivots on unlocking two elements: incremental revenue growth and international scale. But what if DTC can be deployed in additional ways to help beauty and FMCG brands build a better picture of their overall brand health, both on and offline?
As brands face rising media costs, increasing competition and rising customer indifference, the ROI of their marketing efforts are placed under increased pressure. Consequently, marketing officers need to reassess the role of brand in a different way.
In this whitepaper, we explore:
- How to use brand tracking to understand and monitor customer sentiment.
- How to take a complete approach to marketing measurement.
- How to understand brand health metrics and customer behaviour.
- How to deploy actions tactically and strategically.
Complete the form to access the whitepaper.