Case studies from THG Ingenuity

Growth is driven by constant innovation and guided by a constant eye to the future. This means embracing new ways of connecting with consumers, getting products to the places where customers actually shop. For Myprotein, that meant exploring social commerce and marketplaces. Here’s how they did it.

Since 2018, THG Commerce has been infusing data-led generative AI (GenAI) into the customer experience to provide personalized product advice and recommendations through product attribution modelling and semantic search. The result? The Foundation Finder.

Swiss-based travel retailer, Avolta is committed to providing an exceptional experience to travelers worldwide. In 2024, the travel retailer partnered with THG Studios to create a series of artificial intelligence (AI)-influenced visual assets to use across its online channels.  

Garden of Life UK partnered with THG Studios to develop a versatile collection of visual artificial intelligence (AI)-influenced assets to be used across its online presence – a beautiful collection befitting the home of clean supplements.

With the goal of combining the ease of online shopping with the physical engagement of a store, LOOKFANTASTIC partnered with THG Commerce to launch their Altrincham location as an elevated beauty destination.

THG Commerce needed an ad network that could connect our brands with consumers, displaying ads in the right places, at the right times, to the right people. That solution was AdMedia – quality traffic that delivered true performance.

THG Commerce needed a PPC partner that could bring control, granularity and performance to its PPC campaigns through intelligent automation. The solution? Smarter Ecommerce (smec).

Personalized bundles, frictionless journey and targeted campaigns fueled Klean Athlete's explosive DTC success. Partnering for global reach, they reduced costs and expanded across Europe.

Learn their winning formula in this case study.

Myprotein conquered Japan in six years, becoming the #1 foreign sports nutrition brand. Leveraging data, they created flavors Japanese consumers loved, boosting sales and customer engagement.

Discover their secrets to cultural adaptation and international success in this case study.

THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.

Explore the journey that allowed the subscription-based wellness brand increase its direct-to-consumer (DTC) presence all while continuing to empower individuals to lead healthier lifestyles in this case study.

By migrating to THG Ingenuity's complete commerce platform, beauty brand Perricone MD was able to simplify its supply chain, technology and digital services into one.

As a result, the brand was able to reduce the percentage of its net revenue absorbed by technology costs.

See how much Perricone MD saved by partnering with THG Ingenuity — and the benefits it can unlock for your brand as well.