Garden of Life is known the world over as the home of clean supplements.

Founded in 2000 and acquired by Swiss multinational food and beverage conglomerate Nestlé in 2017, the brand lives up to its slogan of Empowering Extraordinary Health® with extraordinary products, made with quality ingredients and free from artificial extras.

In 2024, Garden of Life UK partnered with THG Studios to develop a versatile collection of visual artificial intelligence (AI)-influenced assets to be used across its online presence.

The challenges

Garden of Life international sought a collection of new imagery to be used across for a wide range of purposes, for several locales.

Combining live photoshoots of product imagery with AI-generated backgrounds and settings, the collection was to be created with two key requirements in mind:

Design flexibility:

As the assets were to be used across the site and in various digital campaigns, all imagery had to have ample open space to incorporate text and calls-to-action (CTAs).

Adaptable composition:

To account for the assets’ use in packaging updates and changes, the image composition should allow for easy swapping of products in similar dimensions.

In a similar vein, the creative team had to ensure the setup allowed for easy replacement of products with AI backgrounds, ensuring continuity despite changes to packaging or products. 

The solutions

The THG Studios team set about creating a beautiful and versatile collection of AI images, adhering to a precise set of creative guidelines to ensure they maintained a consistent visual style that aligned with the distinct Garden of Life brand identity.

When building high-quality AI-created backgrounds and settings, the creatives at THG Studios had to ensure they were adaptable enough to accommodate a variety of different product types from the Garden of Life portfolio.

Finally, the team had to bear in mind the visibility of any displayed products and the ease with which text elements could be integrated. This meant ensuring the lighting and angles were optimized to facilitate this flexibility. 

The results

The resulting work was a comprehensive bank of adaptable, visually pleasing and brand-aligned assets, comprising high-resolution AI images.

Combining AI imagery with live photoshoots, the assets offered flexible compositions that allowed for easy integration of text elements and the option to swap out products for new or updated product types or designs.

Textured wood surfaces, soft furnishings and natural lighting create a soothing, welcoming feel. This both echoes the real homes of Garden of Life’s customers and reinforces the brand’s natural, organic ethos.