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The Beauty Edit

2025 brings a new year – and with it, new challenges and opportunities for beauty brands to navigate.

With 20+ years of experience building brands in the beauty and personal care space, THG Commerce knows what brands need to traverse these challenges and seize on the opportunities – and how to do it right to build a profitable digital beauty brand.

With a whitepaper designed to help brands remove the complexity of direct-to-consumer, a commerce spotlight with the CEO of THG Beauty, and a report exploring the trends and shifts shaping the beauty industry of tomorrow, The Beauty Edit is here to help your beauty brand accelerate profitable, long-term growth.

Explore our beauty resources

The Beauty Report

2025 brings a new chapter for beauty brands to navigate – one shaped by new technologies, a cost-of-living crisis and changing shifts in consumer tastes and spending behaviors. Combined, these create a dramatically different beauty and cosmetics landscape in the year ahead.

In this report, we’ll explore the industry landscape for beauty brands seeking growth and success in 2025. We’ll take a deep dive into not only how this landscape has given rise to new trends but also the opportunities there are for beauty brands to seize.

DownloadDownload the Beauty Report (opens in a new tab)

Navigating the Complexities of Scaling Your Ecommerce: The Beauty Edition

More brands than ever are starting, moving or growing their business online through direct-to-consumer (DTC). But in the ever-shifting ecommerce landscape, a proactive approach is vital for scaling a profitable DTC ecommerce brand.

For the last twenty years, THG plc has been helping brands remove the complexity of direct-to-consumer and accelerate profitable, long-term growth.

Drawing on that expertise, knowledge and proven results, we bring you Navigating the Complexities of Scaling Your Ecommerce: The Beauty Edition.

DownloadDownload the Navigating the Complexities of Scaling Your Ecommerce: The Beauty Edition whitepaper (opens in a new tab)

Commerce Spotlight with Lucy Gorman, CEO THG Beauty

Hear from THG Beauty's CEO, Lucy Gorman, about how high-growth beauty brands can navigate the challenges of the modern beauty industry and unlock new opportunities for profitable, long-term growth.

Read her interview here.

ReadRead the Commerce Spotlight with Lucy Gorman, CEO of THG Beauty blog (opens in a new tab)