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THG Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally.

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Blogs

Beauty

FMCG

Customer Journey Mapping as a Driver for Customer-Centric Success

When striving for customer-centric success, creating a customer journey map is an effective strategy to implement.

 

Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.

Published February 6, 2024

5 min read
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Group of multiple Perricone MD skincare products on white background

Case Studies

Beauty

Perricone MD Saves 42% on Tech Costs by Re-Platforming to THG Ingenuity

By migrating to THG Ingenuity's complete commerce platform, beauty brand Perricone MD was able to simplify its supply chain, technology and digital services into one.

As a result, the brand was able to reduce the percentage of its net revenue absorbed by technology costs.

See how much Perricone MD saved by partnering with THG Ingenuity — and the benefits it can unlock for your brand as well.

Published October 24, 2023

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Case Studies

Beauty

Cult Beauty Sees a 30% Boost in Conversion Rates After Re-Platforming to THG Ingenuity

Following the 10-week-long migration to THG Ingenuity's complete ecommerce platform, Cult Beauty registered an increase in average order value, a boost in conversion rates, and a quicker page load time.

 

The beauty retailer continued to reap the benefits of the digital platform on Black Friday when the influx of customers is difficult to handle.

 

Check out the infographic below if you’re curious about how THG Ingenuity can help fuel the growth of your business, too.

Published June 20, 2023

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Case Studies

Beauty

Internationalization

Delivering International DTC Expansion: THG Ingenuity x ELEMIS

ELEMIS partnered with THG Ingenuity in 2020 to expand its DTC operations to new markets, launching 16 new sites across Europe and APAC in just 10 months. Find out how the skincare brand did it in our case study.

10

months to deliver a 5-year expansion plan

16

sites launched across the world

132,000

new customers in EU markets since launch

Published May 24, 2022

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A photo of L’Oréal headquarters

Press Releases

Beauty

THG Ingenuity Announces Deal With L’Oréal

THG Ingenuity announces the signing of a deal with L'Oréal, the world's leading beauty player, to manage the direct-to-consumer (DTC) activities for two of L’Oréal Group's luxury division brands in North America.

Published October 18, 2023

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Reports

Beauty

The Beauty Report

Discover the landscape beauty brands need to navigate for success in 2025. In our latest report, we explore the trends and opportunities set to define the world of beauty for brands and consumers alike in the year ahead.

Published October 14, 2024

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Reports

Beauty

The Beauty Edition: Navigating The Complexities Of Scaling Your Ecommerce

For the last twenty years, THG plc has been helping beauty, cosmetics and personal care brands remove the complexity of direct-to-consumer and accelerate profitable, long-term growth.

 

Drawing on that history of expertise, knowledge and proven results won through our real-world brand wins, we bring you Navigating the Complexities of Scaling Your Ecommerce: The Beauty Edition.

Published September 23, 2024

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Reports

Beauty

The Evolution of the Beauty Industry

COVID-19 has changed the way beauty consumers shop, pushing brands to update how they interact with customers. Discover the key trends in the beauty industry and what the future holds for the sector. 

Published October 19, 2022

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Alistair Crane and Natalie Berg

Webinars

Conversations in Commerce

Retail

Beauty

Conversations in Commerce: Alistair Crane & Natalie Berg

Join THG Ingenuity's Chairman, Alistair Crane, as he sits down with retail analyst Natalie Berg to talk everything commerce – the challenges, the opportunities, and what lies ahead for the industry.

Published November 20, 2024

50 mins
Watch now
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Webinars

Beauty

Beauty Breakthroughs

2023 brings a new post-pandemic chapter for beauty brands to navigate. With consumer values, product transparency, innovation and new product and brand discovery driving the key trends for the year ahead, brands have a unique opportunity to co-create their futures in tandem with their now savvier, highly informed, highly expectant audiences. 

Published February 23, 2024

45 mins
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