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Case studies from THG Ingenuity

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Case Studies

Beauty

Cult Beauty Sees a 30% Boost in Conversion Rates After Re-Platforming to THG Ingenuity

Following the 10-week-long migration to THG Ingenuity's complete ecommerce platform, Cult Beauty registered an increase in average order value, a boost in conversion rates, and a quicker page load time.

 

The beauty retailer continued to reap the benefits of the digital platform on Black Friday when the influx of customers is difficult to handle.

 

Check out the infographic below if you’re curious about how THG Ingenuity can help fuel the growth of your business, too.

Published June 20, 2023

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Elemis skincare product and apricot on clear block

Case Studies

Beauty

Internationalization

Delivering International DTC Expansion: THG Ingenuity x ELEMIS

ELEMIS partnered with THG Ingenuity in 2020 to expand its DTC operations to new markets, launching 16 new sites across Europe and APAC in just 10 months. Find out how the skincare brand did it in our case study.

10

months to deliver a 5-year expansion plan

16

sites launched across the world

132,000

new customers in EU markets since launch

Published May 24, 2022

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Lipstick, eyeshadow pallet, nail varnish and blusher on grey background

Case Studies

Reducing Online Fraud: Dermstore x THG Ingenuity

Dermstore, a leading skincare brand, recovered £1.5 million in revenue in just six months with THG Ingenuity's fraud detection solution.

63.*%

reduction in fraud check delays

96.^%

reduction in chargeback rate

81.5%

reduction in false positive rejection rate

Published March 9, 2022

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