" THG Fulfil, THG Ingenuity’s fulfilment and courier management solution upgraded 10m customer orders to next day delivery (NDD) in 2024, at no extra cost to customers, helping to drive a 4-6% increase in customer retention rates.

THG Fulfil is reaping the benefits of its enhanced warehouse automation capabilities in both its ICON facility in Manchester, and its Omega facility in Warrington. THG Fulfil’s ICON facility in Manchester, UK, spans 780,000 sq.ft, featuring 380 robots and over 1.1m SKU locations, enabling THG Fulfil to manage up to one million outbound units daily.

Real-time data analytics have played a pivotal role in THG Fulfil’s operational strategy. According to THG Fulfil’s data, more than 82% of all NDD orders are placed after 2pm and more than a quarter – 27% – are placed after 10pm, offering a clear incentive for both customers and retailers to extend NDD order periods as late as possible. This insight has led to the extension of cut-off time for Next Day Delivery orders to 1 AM, seven days a week. "

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