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THG Commerce Case Studies

Explore our case studies and discover the results that help our customers grow and succeed

Three Vital Proteins products and a chemex coffee on marble worktop

Case Studies

Vital Proteins – A Day Bigger Than Black Friday

THG Ingenuity helped wellness brand Vital Proteins amplify their feature on ITV's This Morning, driving a 1,026% spike in sales compared to the previous day. Discover how we turned exposure into performance in our latest case study.

+494%

new daily users

+1624%

sales vs daily average

+1122%

transactions vs. previous day 

Case Studies

Payment Partner of Choice: Clearpay x LOOKFANTASTIC

Read our case study to discover how we achieved measurable results and grew market share with Clearpay.

Case Studies

Driving Customer Acquisition Through Gift-with-Purchase: grüum x LOOKFANTASTIC

Explore our case study on our powerful gift-with-purchase campaign for health and beauty brand grüum.

Case Studies

Uncovering Cross-Brand Synergy: Beer52 x Myprotein

Explore our seasonal campaign aimed at acquiring new customers and uncovering cross-brand synergy between Beer52 and Myprotein's respective audiences. 

Case Studies

Embracing Social Commerce and Marketplaces with Myprotein

Sustainable growth is driven by constant innovation and guided by a forward mindset. For Myprotein, that meant embracing new ways to reach consumers. Learn how they harnessed social commerce and marketplaces to reach customers in our case study.

5355%

sales uplift on an exclusive TikTok Shop bundle

73k

live views on TikTok Shop

344%

revenue increase

Case Studies

LOOKFANTASTIC Foundation Finder

Since 2018, THG Commerce has been using data-led generative AI to transform the online beauty shopping experience. By combining product attribution modelling with semantic search, we’ve developed personalized product advice tools that guide customers to find their perfect match. 

The standout result? The LOOKFANTASTIC Foundation Finder.