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Three Vital Proteins products and a chemex coffee on marble worktop

Case Studies

Vital Proteins – A Day Bigger Than Black Friday

THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.

+494%

new daily users

+1624%

sales vs daily average

+1122%

transactions vs. previous day 

Case Studies

Embracing Social Commerce and Marketplaces with Myprotein

Growth is driven by constant innovation and guided by a constant eye to the future. This means embracing new ways of connecting with consumers, getting products to the places where customers actually shop. For Myprotein, that meant exploring social commerce and marketplaces. Here’s how they did it.

Published February 20, 2025

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Case Studies

LOOKFANTASTIC Foundation Finder

Since 2018, THG Commerce has been infusing data-led generative AI (GenAI) into the customer experience to provide personalized product advice and recommendations through product attribution modelling and semantic search. The result? The Foundation Finder.

Published February 19, 2025

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Events

Winter Product Release

Hyper-personalised and hyper-targeted customer experiences, the power of AI and automation in maximising sales, lowering customer acquisition costs through data, and more.

 

Take a look at the innovations we've delivered over the past year, and discover where we're headed on our journey to deliver results for our clients.

Published February 20, 2025

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Events

Conversations in Commerce: Richard Ward & Akash Mehta

Join THG Ingenuity CEO, Richard Ward, and CEO of Fable & Mane, Akash Mehta, as they explore the genesis of the sibling-founded hair wellness brand, the importance of community for brand building, managing growth as a scaling business, and more.

Published February 10, 2025

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