In the beauty industry, products are promises. Belief is the bottom line. Consumers are no longer just buying makeup or skincare; they are buying into an identity, a community, and a standard of authenticity. 

In a market this personal and saturated, original content is a powerful asset for a brand to earn trust, drive loyalty, and secure market leadership.

In a world saturated with content, true originality has become increasingly rare and more valuable than ever. Audiences are growing weary of recycled ideas, automated outputs, and formulaic campaigns. 

As a marketing leader, the pressure to deliver immediate results while simultaneously future proofing your brand has never been more intense. Yesterday’s strategies are obsolete, replaced by a new focus on creating personalised and authentic customer connections. This shift to an “Authenticity Revolution” is not a fleeting trend but change in how brands must operate to survive and thrive. Fuelled by the exponential growth of AI, success now depends on balancing technological power with genuine human connection.

The travel industry is undergoing a seismic shift. A new generation of ‘conscious travellers’ is emerging, driven by a deep-seated desire for sustainable and responsible travel experiences.

As consumer brands enter the most critical phase of the retail calendar, the opportunity to dominate the market lies not just in promotions or pricing, but in powerful, culturally resonant content. The "content period" — the phase leading up to and including peak retail moments like Christmas — is a battlefield where attention is currency. Winning here requires more than volume; it demands strategic storytelling, real-time engagement, and bold experimentation. 

The DIY specialist retail market is forecast to grow 16% by 2029, and the European home improvement market looks set to follow suit, projected to grow by $32.9 billion by the same year, creating significant opportunities for Home Retail brands. 

Artificial Intelligence is revolutionising how we work and create. At THG Studios, we're at the forefront of this transformation, exploring AI's potential while maintaining strong ethical standards.  

This whitepaper delves into current AI trends and how we integrate them into our creative process to deliver exceptional client results.

As brands face rising media costs, increasing competition and rising customer indifference, marketing ROI is under increased pressure. Learn how brands and marketers can leverage their ecommerce presence to understand and improve their brand health in our whitepaper.

The marketing landscape is evolving rapidly, driven by shifting consumer behaviour, emerging channels, and the rise of AI. To stay competitive and profitable, brands must adapt to these changes. 

Discover the key trends shaping 2025.

Discover the latest food and drink trends in our inaugural issue of Form. magazine.  

From expert insights to behind-the-scenes looks at our creative process, this quarterly publication is a must-read for industry professionals and food enthusiasts alike.