Case Studies
Cult Beauty: Cutting Costs and Delivering Faster Than Ever
Luxury beauty retailer Cult Beauty made a bold move to modernise fulfilment by shifting from manual warehousing to THG Fulfil’s automated ICON facility.
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Courier Management
Intelligent delivery optimisation for every order.
Our proprietary courier management software selects the best courier, route and delivery service for every order, continuously optimising cost, speed and service performance.
Connected to 250+ courier services across 195 countries, with same-day delivery available in selected UK areas, giving you the reach, flexibility and resilience to deliver at scale.
1am
UK next-day delivery cut-off time
195+
Countries served globally
250+
Courier service integrations
77%
UK orders delivered next-day
60,000 rules. Smarter delivery decisions.
Our Delivery Optimisation Engine evaluates every order against thousands of delivery rules to select the right courier, route and service.
Rather than relying on fixed courier choices, delivery decisions adapt around destination, service requirements, cost and operational performance. Courier logic can also be updated quickly as conditions change, allowing orders to move between services or couriers when required.
Optimise cost · Protect speed · Improve performance · Scale automatically
One platform. Every stage of delivery.
Manage multi-carrier shipping, last-mile delivery, freight and returns through one connected solution.
Courier Management
Intelligent courier selection, routing, compliant labelling and real-time tracking from dispatch to delivery across an integrated global network.
Freight Management
Optimise line-haul and international freight between suppliers, fulfilment centres and markets through one connected transport management system.
Last-Mile Delivery
Optimise final-mile delivery around cost, speed and customer promise.
Returns & Reverse Logistics
Receive, inspect and recover returned inventory quickly, getting sellable stock back into circulation while reducing loss.
Stronger courier relationships.
Our scale and long-standing relationships with leading couriers including Royal Mail, DHL, DPD, FedEx, UPS, Evri and InPost help secure competitive rates, guaranteed capacity, priority unloading and priority service when it matters most.
Because our platform connects multiple couriers through one system, orders can also be quickly redirected between services or providers when disruption or performance issues arise, helping maintain delivery performance through peak demand and sudden volume increases.
Returns that protect revenue.
Receive. Inspect. Recover.
Our returns management process tracks every return, inspects product condition and identifies potential fraud before returning sellable stock to inventory.
Fast, controlled reverse logistics helps reduce loss, protect your brand and get valuable inventory back into circulation.
48hr → 14hr
Processing time SLA → average processing time
Optimise every delivery.
Connect intelligent delivery optimisation with a global courier network built to improve cost, speed and service performance.
FAQs
Courier management is the process of centralising and optimising the selection, tracing and orchestration of multiple delivery providers.
THG Fulfil utilises a proprietary Courier Management Platform to automate carrier selection, ensuring that every order is delivered via the most cost-effective and efficient route.
Last-mile delivery station is the strategic local hub where parcels are sorted for final dispatch to the end consumer, bridging the gap between a global distribution centre and the customer’s doorstep. THG Fulfil optimises this critical stage by using intelligent routing and localised carrier networks to ensure speed and precision for a seamless delivery experience.
Last-mile delivery times vary based on region and service level. However, by using THG Fulfil’s optimised network and 1 am GMT shipping cut-off, brands often achieve UK delivery times of 1.45 days, which is notably faster than standard industry benchmarks.