The Art of the Possible

In 2021, Cult Beauty successfully migrated to THG Ingenuity's e-commerce platform, unlocking significant performance gains. Discover how the British beauty retailer transformed its digital operations and boosted results through a seamless re-platforming journey.

This Infographic explores the rise of DTC ecommerce driven by consumer demand for more connected, personalised brand experiences. 

This infographic explores the power of online marketplaces in global ecommerce, with sales projected to reach $8.3 trillion by 2025.

With high competition and rapid developments online, how do brands navigate their new, predominantly digital roles and take advantage of the new ways to reach and engage with customers authentically? 

With ecommerce technology opening a world of opportunities for businesses, brands can now reach consumers anywhere. Our guide gives you the tools to start your global journey with confidence.

As Gen Z’s spending power grows, retailers are increasingly looking to understand this rising consumer demographic and find ways to better connect with it. Discover more about what drives these digitally native, pragmatic consumers and what they expect from brands in our latest report.

As nutrition shift to concern-led commerce, generic storefronts fail. Discover how personalised nutrition AI boosts conversion rates and builds trust. 

Black Friday on TikTok starts weeks before the big day. Discover how early creator partnerships, LIVE shopping and content testing can help brands build demand and turn the feed into a trading channel.

AI is bringing product discovery closer to the point of purchase. Here’s what agentic commerce means for retailers, retail media and the future of ecommerce.

Social media is a place where brands can connect with customers, create a sense of community and loyalty, alongside being an opportunity to transact and generate revenue. But with so much noise in the digital world, how can brands win in social today?

Boost your FMCG brand with DTC. This webinar reveals why this approach is essential, how it goes beyond sales (think stronger loyalty and data!), and features Coca-Cola's DTC experience. 

Learn how to implement DTC with expert guidance & actionable tips in our webinar. 

2023 brings a new post-pandemic chapter for beauty brands to navigate. With consumer values, product transparency, innovation, and new product and brand discovery driving the key trends for the year ahead, brands have a unique opportunity to co-create their futures in tandem with their now savvier, highly informed, highly expectant audiences. 

THG Ingenuity helped wellness brand Vital Proteins amplify their feature on ITV's This Morning, driving a 1,026% spike in sales compared to the previous day. Discover how we turned exposure into performance in our latest case study. 

Following a rapid 10-week site migration to THG Ingenuity's complete ecommerce platform, Cult Beauty saw a significant rise in average order value, a 30% jump in conversion rates, and faster page load times.

The beauty retailer’s new digital platform proved its mettle during the high-pressure Black Friday sales, effortlessly handling a massive influx of customers.

Curious to see how THG Ingenuity could fuel your brand’s growth? Explore the infographic below.

In 2020, premium skincare brand ELEMIS partnered with THG Ingenuity to rapidly scale its DTC expansion. The result? A five-year digital roadmap delivered in just 10 months, with 16 sites launched across Europe and APAC. 

Key highlights include:
 

The Cadbury Shop harnesses THG Commerce’s storefront technology, THG Studios’ creative production capabilities and THG Fulfil’s fulfilment technology to scale Cadbury’s confectionery gifting ahead of peak festive trade.

CDS Superstores has extended its partnership with THG Fulfil to support omnichannel growth for The Range, wilko, and Homebase. The Home, leisure and garden retailer renews fulfilment and courier management agreement for The Range, wilko and Homebase as the brands accelerate omnichannel growth. 

Retail media just entered a new era. THG Commerce has partnered with Criteo and Google Cloud to launch Europe's first conversational AI ad solution. By integrating sponsored products directly into AI shopping chats, retailers can now monetise high-intent traffic—yielding an incredible 5x higher CTR than standard site averages.

Featuring Tom Killeen, COO at THG Ingenuity, James McGhee, Operations Director at Footasylum, and Russell Holmes, Sales Director UK & Ireland at AutoStore.

Join our operational experts as they discuss the latest THG Fulfil product releases. The session explores how brands can address operational challenges and turn them into a meaningful competitive advantage.

In this episode of Fulfilment in Focus, Chief Operating Officer for THG Ingenuity, Tom Killeen, speaks with Zencargo's Co-Founder and CEO, Richard Fattal, on Zencargo's new AI-powered co-pilot platform, the impact of COVID on freight forwarding, and the importance of building close working relationships with clients.