DTC gives brands richer data that can optimise digital advertising, reduce the risk of new product development, inform trade marketers about where to focus, and often discover what markets will prove the most profitable.

Herculano Rodrigues (Category Director, THG Ingenuity) explores how data insight can help to build a strong brand performance both online and offline.

During this webinar we’ll explore:

• What does data and insight really mean?
• How to use data to drive long term brand building and short term performance
• How to use insight to increase brand relevance

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