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speaker panel photo from an on demand FoC webinar about How Beauty Brands Can Leverage Better Connection to Customers in the Digital Era

Resource Type: Webinars

WEBINAR

Time for a New Foundation: How Beauty Brands Can Leverage Better Connection to Customers in the Digital Era

What does the digital future hold for beauty brands? Our panel got together to share their insights and predictions.

September 22, 2023

30 min

Millie Kendall, CEO - British Beauty Council

Chester Scott, Global Marketing Director - THG

Paul Bonner, Group Marketing Director - THG

Hosted by Alice Harper, Managing Director - Beauty - THG Ingenuity

In this webinar from The Future of Commerce, we join THG Ingenuity's Managing Director of Beauty, Alice Harper, as she sits down with THG's Group Marketing Director, Paul Bonner, Global Marketing Director, Chester Scott, and CEO of the British Beauty Council, Millie Kendall OBE, as they explore how the evolution of ecommerce, personalized content, omnichannel and more are changing the way beauty brands engage with their customers.

Discover:

  • Why technology and personalization is so crucial for beauty brands.
  • How personalization can spark and support discovery of a brand.
  • The importance and value of the feedback loop.

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This session may contain strong language.

Watch a preview of this session below.