For over 20 years, we’ve built and optimised a global fulfilment network – first for our own brands within THG Plc, and now as a market leader. As brand owners, we’ve seen firsthand how fulfilment can make or break customer experience and brand reputation.

That’s why we became obsessed with perfecting it. This relentless focus led us to develop the UK’s leading ecommerce fulfilment solution and a highly competitive, dedicated ecommerce offering in the US. We’ve always believed fulfilment isn’t an afterthought – it’s a growth driver, impacting both customer retention and acquisition.

This study, analysing c.40 million customer records, reveals the true impact of fulfilment on brand, commercial and ecommerce success.