December 2024 – THG Commerce has been shortlisted for Best Ecommerce Experience in the 2024 Modern Retail Awards.

THG Commerce is recognized for its work with Toblerone, highlighting and promoting the Swiss chocolate brand’s extensive product range across key gifting moments, driving awareness and sales, and highlighting exclusive designs and personalization opportunities.

Toblerone leveraged our end-to-end solutions portfolio across technology, marketing and fulfilment, driving the success of the campaign. The beautifully premium campaign imagery was captured and packaged in-house by THG Studios, helping distance Toblerone from its “airport chocolate” association. These campaign assets were then implemented across Toblerone’s DTC store and its marketing channels by our technology and trading teams, launching a direct-to-consumer website via THG Commerce’s Elysium platform.

Tony Brown, Customer Success Director at THG Ingenuity, said of the shortlist:

“It’s so great to see our work with Toblerone shortlisted in the 2024 Modern Retail Awards. This project has been an incredible collaborative effort between Mondelez and THG Commerce and a real labor of love for all involved. Through adopting and utilizing THG Commerce's unique service portfolio across our fulfilment, ecommerce and technology solutions, we have been able to deliver a true end-end solution featuring unique campaigns, online-only personalization and comprehensive delivery customization to delight customers and client alike.”

The Modern Retail Awards recognize those brands, companies and campaigns that are modernizing retail in the digital age.

The winners will be announced on Tuesday 17th December – good luck to all the finalists!

View the full shortlist here.