18th May 2021 – THG Ingenuity is delighted to announce a partnership with Asia’s leading buy now pay later (BNPL) brand Atome. Atome has over 10,000 online and offline retailers in 10 markets across Asia, including Singapore, Indonesia, Malaysia, Hong Kong, Thailand, Philippines, Vietnam, Taiwan, mainland China and Japan.

John Gallemore, CEO – THG Ingenuity, commented on the partnership: “We’re delighted to announce this exciting collaboration with Asia’s leading BNPL brand Atome. This regional partnership in Asia allows us to expand the payment options that we offer THG Ingenuity clients and THG’s own brands, ultimately offering greater consumer choice, flexibility and access to our brands to our customers in Asia.” 

This BNPL option is now available across THG websites in Hong Kong and Singapore, including LOOKFANTASTIC and Myprotein, and will be available in Malaysia and other Asian markets later this year. Customers paying with Atome can split their bills and spread payments over three zero interest deferred payments. To use this feature, users can download the Atome app and register before selecting Atome as the checkout payment option for a ‘quick commerce’ experience.

David Chen, CEO – Atome, also commented on the partnership: “THG’s portfolio includes some of the most exciting beauty and nutrition brands that are very well followed in Asia. This partnership will provide greater flexibility and choice to how their customers in Asia choose to shop and pay, enhancing their buying and shopping experience.”

For more information on how your brand can take advantage of this payment option, contact us today.