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Fulfillment in Focus

Introducing Fulfillment in Focus, an exclusive interview series from THG Fulfil.

Hosted by THG Brands' Chief Operating Officer Tom Killeen, Fulfillment in Focus showcases insightful and inspiring interviews with senior business leaders from across the operations, transport, and logistics space.

In the series, we explore how some of the world's biggest brands, from Holland & Barrett and Emirates to Yamato and Royal Mail, have solved challenging operational complexities through innovation. Beyond that, we also offer exclusive insight into the challenges, pain points and lessons learned in THG Fulfil's own 20-year journey to customer-obsessed operational excellence.

Explore all the Fulfilment in Focus interviews below.

Three Vital Proteins products and a chemex coffee on marble worktop

Case Studies

Vital Proteins – A Day Bigger Than Black Friday

THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.

+494%

new daily users

+1624%

sales vs daily average

+1122%

transactions vs. previous day 

Cult Beauty goodie bag contents laid out individually on orange background with pink marble

Case Studies

Cult Beauty Sees a 30% Boost in Conversion Rates After Re-Platforming to THG Ingenuity

Following the 10-week-long migration to THG Ingenuity's complete ecommerce platform, Cult Beauty registered an increase in average order value, a boost in conversion rates, and a quicker page load time.

The beauty retailer continued to reap the benefits of the digital platform on Black Friday when the influx of customers is difficult to handle.

Check out the infographic below if you’re curious about how THG Ingenuity can help fuel the growth of your business, too.

Elemis skincare product and apricot on clear block

Case Studies

Delivering International DTC Expansion: THG Ingenuity x ELEMIS

ELEMIS partnered with THG Ingenuity in 2020 to expand its DTC operations to new markets, launching 16 new sites across Europe and APAC in just 10 months. Find out how the skincare brand did it in our case study.

10

months to deliver a 5-year expansion plan

16

sites launched across the world

132,000

new customers in EU markets since launch

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