Introducing Conversations in Commerce, the insightful interview series from THG Commerce.
In the series, we sit down with some of the industry's best and brightest, shining a light on the challenges, opportunities, insights and developments from the world of commerce.
Featuring incisive and expansive interviews with industry leaders, business founders and more, Conversations in Commerce is an exploration and analysis of the trends, behaviors and forces shaping the industry – and a look at what lies ahead for the brands and players within.
Explore the Conversations in Commerce series below.
Join THG Ingenuity CEO, Richard Ward, and CEO of Fable & Mane, Akash Mehta, as they explore the genesis of the sibling-founded hair wellness brand, the importance of community for brand building, managing growth as a scaling business, and more.
Case Studies
THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.
+494%
new daily users
+1624%
sales vs daily average
+1122%
transactions vs. previous day
Case Studies
Following the 10-week-long migration to THG Ingenuity's complete ecommerce platform, Cult Beauty registered an increase in average order value, a boost in conversion rates, and a quicker page load time.
The beauty retailer continued to reap the benefits of the digital platform on Black Friday when the influx of customers is difficult to handle.
Check out the infographic below if you’re curious about how THG Ingenuity can help fuel the growth of your business, too.
Case Studies
ELEMIS partnered with THG Ingenuity in 2020 to expand its DTC operations to new markets, launching 16 new sites across Europe and APAC in just 10 months. Find out how the skincare brand did it in our case study.
10
months to deliver a 5-year expansion plan
16
sites launched across the world
132,000
new customers in EU markets since launch
Infographics
Cult Beauty successfully migrated to THG Ingenuity's ecommerce platform in 2021, which brought about a large number of gains for the British beauty retailer. Read on to learn how Cult Beauty transformed as a business after completing the process of re-platforming.
Infographics
This infographic explores how FMCG brands can win with DTC, inspired by Coca-Cola's success.
Published May 21, 2024
Infographics
This infographic explores how you can reach new audiences, drive conversions, and build a community on one of the world's most engaging platforms – TikTok – through TikTok Shop.
Published March 22, 2024
Accelerate your journey to growth with THG Ingenuity today.
