Your digital commerce blog

In this fast-changing and increasingly competitive landscape, FMCG brands are taking on a digital transformation are also embedding a customer-centric strategy across the digital consumer journey to connect with their customer on an individual level.

At CEW's first Beauty Tech Summit, THG Ingenuity hosted a panel to discuss the end-to-end beauty consumer journey, covering questions across complexity, internationalization and differentiation in ecommerce. Read the key takeaways from the session here.

In a digital area, many brands have already seized the opportunity to gain a presence in global markets. Take a look at the key factors to think about when entering a new locale.

CBD is becoming an increasingly popular ingredient in health and beauty products, foods and beverages across the globe due to increasing flexibility around its legislation and the rise in awareness around its health and wellness benefits. Read our blog to find our more.

A seamless convergence of our physical and digital lives, the metaverse is on the cusp of becoming a very real reality (virtual or otherwise) for both individuals and businesses alike. Discover more about it here.

Beauty products are no longer female-exclusive. Male grooming has been growing steadily over the past few years, opening new opportunities for beauty brands. If you are planning to expand into this blossoming segment, learn more about the market in our latest blog.

Over the last ten years the prevalence of severe obesity has increased substantially in the UK. As a result, the UK government has imposed new restrictions governing the promotion and placement of high in fat, sugar and salt (HFSS) food that will come into place in October 2022.

The widespread use of social commerce, the prevalence of mobile and the growing demand for video and digital content have fueled the surge of influencer marketing. As brands explore how to effectively reach today's consumers, we explore the power of influencer marketing.

This Easter, consumers are keen to return to their pre-pandemic holiday traditions and have large in-person celebrations with their friends and family.

The COVID-19 pandemic has deeply transformed the retail industry over the last two years, creating new challenges but also unexpected opportunities for retailers.

In this piece we explore the rising consumer interest in health and sustainability and how FMCG companies and brands can capitalize on these trends.  

Offering a compelling omnichannel experience is now a must for retail brands to grow and thrive in an increasingly competitive market. Many retail executives have had to change their top priorities, leading them to move their investments towards a digital-first and omnichannel go-to-market model.