Your digital commerce blog

As the end-of-the-year shopping rush nears, finding ways to please your customers is key to driving sales and meeting targets. Discover our top strategies to give your customers a positive online shopping experience during the holidays and ensure they remember your brand after Christmas has passed.

THG Ingenuity experts share their top tips to accelerate ecommerce performance during Black Friday and Christmas. From planning for seasonal changes to ensuring you always have a plan B, our experts help you prepare effectively for the last – and most important – months of the year.

Offering omnichannel experiences has become a must for beauty brands. At the 2022 Beauty Trends and Innovations Conference, THG Ingenuity explained how an omnichannel strategy is key to driving growth, increasing conversions and enhancing the customer journey. 

Having great customer care is vital for a positive shopping experience. But if your buyers need to constantly contact your brand with questions, it can quickly turn into a costly and time-consuming part of your business. Read on to find out how to minimize the need for customer support interactions.

Today, consumers have high expectations when it comes to online shopping, and offering a secure shopping environment, from first click to checkout, is crucial to deliver a positive customer experience. Learn what shoppers expect from ecommerce brands and what you can do to support them.

As ecommerce becomes the shopping channel of choice for a growing number of consumers across the world, the risk of online fraud for businesses has been on the rise. In this post, we discuss the impact of illegitimate chargebacks on businesses and how THG Ingenuity can help.

The accelerated growth of ecommerce has opened the doors to reaching international audiences and markets more easily than ever before. Fulfillment is a crucial aspect of any brand’s successful global journey, but it can be a complex issue to sort. Read our guide to get it right.

The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top three digital marketing trends we think beauty brands need to consider. 

COVID-19 lockdowns kept millions of global consumers at home, causing online sales to explode. Whilst this was good news for digital retailers, the rise in ecommerce activity drew parallels with an increased risk of online fraud, which in the UK grew by a third last year. Read to learn more. 

Discover the key takeaways from our keynote talk at FUTR Europe 2022, where we explored the resilience of the direct-to-consumer (DTC) model in driving success for ecommerce brands.

The explosion of ecommerce and the growth of digital technologies have revolutionized the FMCG sector. Here are three of our top recommendations for what FMCG brands should focus on when launching and evolving an omnichannel approach.

The pandemic altered consumer shopping habits within the FMCG sector. But now that the world is returning to some semblance of pre-pandemic normality, will the shopping habits go back to normal?