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THG Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally.

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Case Studies

FMCG

Digital transformation

Klean Athlete's Explosive DTC Growth with THG Commerce

Personalized bundles, frictionless journey and targeted campaigns fueled Klean Athlete's explosive DTC success. Partnering for global reach, they reduced costs and expanded across Europe.

 

Learn their winning formula in this case study.

+83%

Revenue

+71%

Transactions

-71%

Costs

multiple rows of Myprotein product packs with multiple languages

Case Studies

FMCG

Internationalization

Myprotein’s £1M to £125M Journey with Localized NPD

Myprotein conquered Japan in six years, becoming the #1 foreign sports nutrition brand. Leveraging data, they created flavors Japanese consumers loved, boosting sales and customer engagement.

 

Discover their secrets to cultural adaptation and international success in this case study.

+124M

revenue

#1

market leader

75K

customers engaged

Published March 4, 2024

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Three Vital Proteins products and a chemex coffee on marble worktop

Case Studies

FMCG

Vital Proteins – A Day Bigger Than Black Friday

THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.

+494%

new daily users

+1624%

sales vs daily average

+1122%

transactions vs. previous day 

Published February 2, 2024

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Myprotein products launched in Japan

Infographics

FMCG

Internationalization

Myprotein’s £1M to £125M Journey with Localized NPD

Explore how Myprotein, a British sports nutrition brand, conquered the Japanese market in just six years and became the #1 foreign brand in the category. Learn their secrets to cultural adaptation and international success here.

Published March 4, 2024

2 min read
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Press Releases

Fulfillment

THG Fulfil Revolutionizes Warehouse Efficiency with AI Technology

THG Fulfil, THG Ingenuity’s fulfillment and courier management service, is reaping the benefits of faster delivery times and higher customer retention as artificial intelligence (AI) and automation technologies drive significant advancements in warehouse efficiency. 

Published October 2, 2024

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