THG Ingenuity, the cutting-edge ecommerce solutions provider, has today announced a strategic three-year partnership with Criteo (NASDAQ: CRTO), the commerce media company.

THG Ingenuity will leverage Criteo’s full Commerce Media Platform services as it expands into commerce media, unlocking opportunities for its retail and brand partners in the UK market. The combined solutions will help THG Ingenuity’s retailers and brands boost commerce media opportunities, monetise first party data, and accelerate performance media. 

The three-year partnership will see THG Ingenuity utilise Criteo’s four solutions: 

• Commerce Yield: the retailer monetisation solution offering yield optimisation for commerce inventory and first-party data, enabling retailers to drive revenue and deliver measurable performance. 
• Commerce Max: the retail media demand-side platform (DSP) for brands and agencies, which enables full-funnel, cross-channel commerce media planning and activation across Criteo’s network of 225+ retailers.  
• Commerce Growth: a performance marketing solution for driving customer acquisition and retention with maximum efficiency, automation, and transparency. 
• Commerce Grid: a supply-side platform (SSP) that allows retailers to expand their offsite audience monetisation revenue to advertisers using any DSP for activation through curated deals, without giving up data control or security. 

Richard Ward, CEO of THG Ingenuity says: “Retail media spend is expected to increase 42% in 20251, driven by a variety of factors such as advancements in AI and evolving ad formats, marking a significant opportunity for our clients. We’re pleased to bolster our retail media offering through this partnership with Criteo as we continue to remove the complexity of direct-to-consumer to accelerate profitable, long-term growth for brands.” 

Nicole Kivel, Managing Director, UK at Criteo says: “We are delighted to collaborate with THG Ingenuity through this new partnership, bringing cutting edge commerce solutions to its portfolio of clients. By providing the technology and expertise required for commerce media activation across the full breadth of our solutions, we’re excited to support THG Ingenuity in driving continued revenue growth for its retailers and brands alike.” 

The three-year partnership builds on an existing relationship, with THG Ingenuity currently leveraging Criteo solutions to power THG Beauty retailers’ onsite and offsite retail media propositions. This business model has achieved rapid growth, with LOOKFANTASTIC UK achieving an impressive YoY revenue growth of +115%, while Cult Beauty UK has seen +108% YoY growth in its revenue.

¹ IAB UK shows retail media spend is expected to grow from £916M in 2024 to £1.3Bn in 2025.