" As retailers navigate this season, ensuring a focus on data-driven forecasting, seamless stock management and the right mix of technology and teamwork is key to a successful peak.

With peak season upon us, the stakes for e-commerce and retail operations have never been higher. This isn’t merely a few weeks of intense sales; it’s an all-encompassing event that defines the year's performance, customer satisfaction and future loyalty. Peak season, particularly the Black Friday and Cyber Monday period, is an operations-intensive “final match” for retailers, a time when preparation and agility are key.

As retailers navigate this season, ensuring a focus on data-driven forecasting, seamless stock management and the right mix of technology and teamwork is key to a successful peak. "

Read more in Supply & Demand Chain Executive