" THG Studios, the creative agency part of THG Ingenuity, has launched a new AI tool dubbed 'iGen', an intelligent image creation service. It forms part of the recently launched iLab, a generative AI feature used to deliver dynamic, personalised and visually compelling content for brands.

The AI tool has been designed to enable brands to blend creativity and technology in order to be more “responsive and adaptive, and optimise their media spend,” according to the creative agency.

With the creative market currently crowded, competitive, and challenging, iLab sets out to offer a solution with the launch of iGen. THG Studios sets out to create personalised content and assets at scale for brands and audiences. "

Read more in Retail Week