In the bustling world of ecommerce where countless industry players compete for attention online, an effective strategy to increase brand awareness and reach lies in leveraging organic traffic.

With 53% of all trackable website traffic coming from organic search, it’s the lifeblood of sustainable business growth.

This article will touch on the definition of organic traffic and its importance in the ecommerce sphere. It will also explore the strategies designed to help you increase organic traffic so that your brand can climb up the search engine ranking ladder and foster an engaged audience. 

What is organic traffic?

Organic traffic refers to the visitors who find their way to your website through search engines like Google, Bing or Yahoo, and referrals, or, in other words – unpaid advertising methods.

Unlike paid traffic, which involves using advertising to attract website visitors, organic traffic is the result of the website’s overall online presence and its ability to provide valuable information or solutions to users’ queries. It’s highly dependent on the relevance and quality of the website’s content.  

The importance of organic traffic

Not only is organic traffic targeted – it comes from searchers visiting your website through finding answers to their questions – but it can also increase the likelihood of the website visitors converting into consumers given that their search intent is higher than those coming from a paid advertising source.

Before we share the strategies aimed at attracting organic traffic to your ecommerce website, here are the main benefits associated with focusing on boosting organic traffic:

Competitive advantage

A whopping 90.63% of pages don’t get any organic search traffic from Google. If you want to be in the other 9.37%, you must employ a website traffic optimization strategy that gives you a competitive advantage.

Once you figure out what keywords your consumers use to find a certain product or service you offer, including them on your website can help to increase organic traffic and make your brand stand out in search queries.

Minimal investment 

Compared to paid traffic, organic traffic will work for you in the long term with lower financial and time investments after you’ve optimized your website. 

This translates to a cost-effective strategy that not only delivers consistent traffic but also establishes a solid foundation for long-term growth.

Boosted credibility  

With 42.7% of internet users worldwide using ad blockers at least once a month, it can be tricky to become a top-ranking website if you prioritize paid traffic over organic traffic.

Although paid ads will put you at the top of Google SERPs, seeing your brand rank without the paid-for ‘Ad’ sign next to your site will make it easier for you to gain credibility. 

Since the majority of users browsing online stay on the first page of Google to find an answer to their query, the success of your website getting consistent visits, and, therefore, gaining credibility, is directly related to its rank in the search engine.    

How to increase organic traffic?

Now that you’re familiar with the importance of organic traffic, you can start implementing the following techniques that will help you increase organic traffic. 

Produce high-quality and engaging content  

Content is king for a good reason – when used strategically, it’s a powerful tool that can help you rank high in search engines. An ecommerce store would particularly benefit from high-quality content that extends beyond a well-optimized landing page.  

Companies publishing over 16 blog posts per month get 3.5 times more traffic than those publishing 1-4 blog posts.

If your goal is to drive as much organic traffic as possible, focusing on pushing out articles, infographics, and reports that inform and engage the reader will bring more visitors to your website.

Double down on your SEO efforts 

Even the most informative content won’t get you noticed by the search engines and, therefore, your ecommerce site visitors, if it’s not optimized for SEO.

Take the time to figure out what phrases your target audience is most likely to use in their search by conducting your keyword research. Incorporate them into your blog posts, product descriptions, and the rest of your website’s content to boost your search engine visibility.

Don’t forget to include the keywords in your headings, meta tags, and image alt text to further increase organic traffic.

Optimize for smartphones 

Accounting for 58.33% of global web traffic, online traffic coming from mobile phones indicates that it’s worth optimizing your site for mobile users.  

This includes providing mobile users with intuitive navigation, responsive design, minimal loading time, and easily viewable images.

By making your ecommerce website mobile-friendly, you’re killing two birds with one stone.

In addition to improving your search engine reputation and, as a result, increasing organic traffic, you ensure a seamless mobile shopping experience likely to drive higher conversion rates. 

Harness the power of social media 

Social media is an ecommerce business’s gateway to better visibility and more organic traffic. Before investing in paid ads, identify the relevant social media channels and start posting content your audience will resonate with.

From buyer testimonials and company news to user-generated content, there are countless opportunities for you to reach your prospects organically and encourage them to go to your ecommerce website.

Bearing in mind that social media influences 71% of consumer buying decisions, building a strong social media community will bring substantial traffic to your online shop. 

Upload videos to your website 

Take advantage of search engines like Google showing relevant YouTube videos in organic search results by responding to a customer query with a video of your own. This dynamic form of content helps boost your website’s SEO through increased user engagement. 

Whether it’s a behind-the-scenes glimpse, a product demonstration or a customer testimonial, videos will help showcase your offering and expertise in a user-preferred format.

As search engines prioritize diverse content formats, uploading videos can be the competitive advantage you need to attract the right consumer.

Orchestrating your ecommerce organic traffic strategy

Mastering the art of attracting organic traffic is an ongoing process. Combining strategic efforts is key to improving your search engine visibility and ultimately drawing the right audience to your ecommerce website. 

By creating content that strikes a chord with your prospects and meticulously optimizing your keywords, you’ll be able to build a solid digital presence that drives substantial organic traffic.

Add to the mix optimizing your content for all devices, embracing dynamic forms of content and fostering social media engagement, and you’ve got a recipe for an organic traffic strategy that will continue yielding results long-term.

THG Ingenuity can support your brand to build and manage your ecommerce website and drive consistent organic traffic, via our proven complete commerce solution alongside our pillars including technology, marketing and fulfillment.

With THG Ingenuity’s expertise in the ecommerce space, you can seamlessly navigate the complexities of attracting and retaining organic traffic.

Our suite of tools and capabilities enables you to optimize content, enhance user experience, and harness the power of data-driven insights.

Whether it’s refining your SEO, creating engaging content, or amplifying your social media presence, THG Ingenuity is your partner in executing a strategy that boosts your visibility and increases your conversions.

Get in touch today.